| Physical description |
1 online resource |
| Series |
Routledge interpretive marketing research ; 16 |
|
Routledge interpretive marketing research series ; 16.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. I. Marketers' sacralisation of the mundane -- pt. II. Consumers' search for spiritual meanings in consumption of the mundane -- pt. III. The commodification of the spiritual -- pt. IV. The consumption of spiritual goods -- pt. V. Issues of method and representation. |
| Summary |
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents - religious ins. |
| Other author |
Rinallo, Diego, 1973-
|
|
Scott, Linda M.
|
|
Maclaran, Pauline.
|
| Subject |
Consumption (Economics) -- Religious aspects.
|
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Electronic books. |
| ISBN |
0415889111 |
|
9780415889117 |
|
9781283643481 (MyiLibrary) |
|
1283643480 (MyiLibrary) |
|
6613955981 |
|
9786613955982 |
|
1136257063 (electronic bk.) |
|
9781136257063 (electronic bk.) |
|
9780203106235 (ebk) |
|
0203106237 (ebk) |
|