Several types of research on religion in Indonesia emphasise more on religious knowledge and belief and less on other approaches such as material aspects.  Religion is always related to material aspects such as mosque buildings, veils or robes for prayer, or holy water obtained from grave visitors. This study uses embodiment approach and material theory of religion to the imposition of special fashion in prayer that gives consequences on awareness and attitude of a new morality in-group cohesion. This study is a case study through participatory observations and interviews of new members of Syahadatain congregation, Cirebon, Indonesia for three years.  The result of the study shows two significant findings namely first, the establishment of rituals through special fashions exerts an influence on discursive awareness and moral behaviour; and second, the driving factor of the emergence of new moral behaviour from the practice is the social gaze. This study recommends the need for the study of material artifacts such as clothing can be an alternative to the study of religion in Indonesia using the embodiment approach.

Al-‘Asqalānī, A. ibn ‘Alī ibn Ḥajar. (2005). Fatḥ al-Bārī Sharḥ Ṣaḥīḥ al- Bukhārī. Riyāḍ: Dār Ṭībah.

Al-Bakri, S. A. B. (1997). I’anatuth Thâlibin. Beirut: Dârul Fikr.

Al-Hishni, T. A. B. bin M. (2001). Kifayatu Al-Akhyar Fi Halli Ghoyati Al-Ikhtishor. Beirut: Dār al-Kutub al-’Ilmiyyah.

Appadurai, A. (1986). The Social Life of Things. Commodities in Cultural Perspective. New York: Cambridge University Press.

Asad, T. (1983). Anthropological Conceptions of Religion: Reflections on Geertz. Man, 18(2), 237–259. https://doi.org/10.2307/2801433

Asad, T. (1993). Genealogies of Religion: Discipline and Reasons of Power in Christianity and Islam. Baltimore: Johns Hopkins University Press.

Asad, T. (2001). Reading a Modern Classic: W. C. Smith’s ‘The Meaning and End of Religion’. History of Religions, 40(3), 205–222. https://doi.org/10.1086/463633

Bell, C. (1992). Ritual Theory, Ritual Practice. New York - Oxford: Oxford University Press.

Bourdieu, P. (1990). The Logic of Practice. Cambridge: Polity.

Brekhus, W. (2015). Culture and Cognition: Patterns in the Social Construction of Reality. Cambridge: Polity Press.

Cerulo, K. A. (2010). Mining the intersections of cognitive sociology and neuroscience. Poetics, 38(2), 115–132. https://doi.org/10.1016/j.poetic.2009.11.005

Elias, J. J. (2012). Aisha’s Cushion: Religious Art,Perception, and Practice in Islam. Cambridge, MA and London, England: Harvard University Press. https://doi.org/10.4159/harvard.9780674067394

Engelke, M. (2011). Material religion. In The Cambridge Companion to Religious Studies (pp. 209–229). Cambridge: Cambridge University Press. https://doi.org/10.1017/CCOL9780521883917.012

Entwistle, J. (2000). Fashion and the Fleshy Body: Dress as Embodied Practice. Fashion Theory, 4(3), 323–347. https://doi.org/10.2752/136270400778995471

Entwistle, J. (2001). Body Dressing. London: Berg.

Entwistle, J. (2015). The Fashioned Body; Fashion, Dress and Modern Social Theory. Cambridge: Polity.

Foucault, M. (1975). The Birth of the Clinic: An Archaeology of Medical Perception. New York: Vintage Books.

Foucault, M. (1977). Discipline and Punish. Harmondsworth: Penguin.

Foucault, M. (1980). Body/Power. In C. Gordon (Ed.), Power/Knowledge: Selected Interviews and Other Writings 1972–77. New York: Pantheon Books.

Geertz, C. (1973). The Interpretation of Cultures. New York: Basic Books.

Goffman, E. (1971). The Presentation of the Self in Everyday Life. Harmdondsworth: Penguin.

Hazard, S. (2013). The Material Turn in the Study of Religion. Religion and Society, 4(1), 58–78. https://doi.org/10.3167/arrs.2013.040104

Hazim, N. (2016). Adillah Asy-Syahadatain. Cirebon: Pustaka Syahadat Sejati.

Hughes, J. S. (2010). Biography of a Mexican Crucifix: Lived Religion and Local Faith from the conquest to the present. Oxford: Oxford University Press.

Ignatow, G. (2007). Theories of Embodied Knowledge: New Directions for Cultural and Cognitive Sociology? Journal for the Theory of Social Behaviour, 37(2), 115–135. https://doi.org/10.1111/j.1468-5914.2007.00328.x

Kant, I. (1993). Grounding for the Metaphysics of Morals; with, On a Supposed Right to Lie because of Philanthropic Concerns (J. W. Ellington, ed.). Indianapolis: Hackett Pub. Co.

Laban, R. (1980). The Mastery of Movement. Plymouth, United Kingdom: Northcoate House.

Lambek, M. (2014). What is ‘religion’ for anthropology? And what has anthropology brought to ‘religion’. In J. Boddy & M. Lambek (Eds.), A Companion to the Anthropology of Religion. Oxford: Wiley.

Latour, B. (2010). On the Modern Cult of the Factish Gods. Durham: Duke University Press.

Mahmood, S. (2012). Politics of Piety: The Islamic Revival and the Feminist Subject. Princeton - New Jersey: Princeton University Press.

Mastuki, H., & El-Saha, M. I. (2003). Intelektualisme Pesantren Potret Tokoh dan Cakrawala Pemikiran di Era Keemasan Pesantren. Jakarta: Diva Pustaka.

Mauss, M. (1973). Techniques of the body. Economy and Society, 2(1), 70–88. https://doi.org/10.1080/03085147300000003

Merleau-Ponty, M. (1962). The Phenomenology of Perception. London: Routledge.

Meyer, B. (2011). Mediation and immediacy: sensational forms, semiotic ideologies and the question of the medium. Social Anthropology, 19(1), 23–39. https://doi.org/10.1111/j.1469-8676.2010.00137.x

Morgan, D. (2009). The Material Culture of Lived Religion: Visuality and Embodiment. Conference for Art Historians, Studies in Art History, 15–31.

Morgan, D. (2010). Religion and Material Culture: The Matter of Belief. London: Routledge.

Negrin, L. (2012a). Aesthetics: Fashion and Aesthetics - a fraught relationship. In A. Geczy & V. Karaminas (Eds.), Fashion and Art (pp. 43–54). London: Berg.

Negrin, L. (2012b). Fashion as an Embodied Art Form. In B. Bolt & E. Barrett (Eds.), Carnal Knowledge towards a ‘New Materialism’ through the Arts. London and New Yor: I.B.Tauris & Co Ltd.

Negrin, L. (2016). Maurice Merleau-Ponty: The Corporeal Experience of Fashion. In A. Rocamora & A. Smelik (Eds.), Thinking through Fashion: A Guide to the Key Theorists. New York: I.B. Taurus.

Nuroniyah, W. (2019). Rethinking Hijab in Contemporary Indonesia: A Study of Hijab Community “Tuneeca Lover Community”. Wawasan: Jurnal Ilmiah Agama Dan Sosial Budaya, 4(2), 214–221. https://doi.org/10.15575/jw.v4i2.5643

Ochoa, T. R. (2010). Society of the Dead: Quita Manaquita and Palo Praise in Cuba. Berkeley: University of California Press. https://doi.org/10.1525/9780520947924

Promey, S. M., & Brisman, S. (2010). Sensory Cultures: Material and Visual Religion Reconsidered. In The Blackwell Companion to Religion in America (pp. 177–205). Oxford, UK: Wiley-Blackwell. https://doi.org/10.1002/9781444324082.ch13

Turner, B. S., & Asad, T. (1994). Genealogies of Religion: Discipline and Reasons of Power in Christianity and Islam. Sociology of Religion, 55(3), 371–373. https://doi.org/10.2307/3712068

Vaisey, S. (2008). Socrates, Skinner, and Aristotle: Three Ways of Thinking About Culture in Action 1. Sociological Forum, 23(3), 603–613. https://doi.org/10.1111/j.1573-7861.2008.00079.x

Vaisey, S. (2009). Motivation and Justification: A Dual‐Process Model of Culture in Action. American Journal of Sociology, 114(6), 1675–1715. https://doi.org/10.1086/597179

Vásquez, M. (2010). More Than Belief: A Materialist Theory of Religion. New York: Oxford University Press.

Winchester, D. (2008). Embodying the Faith: Religious Practice and the Making of a Muslim Moral Habitus. Social Forces, 86(4), 1753–1780. https://doi.org/10.1353/sof.0.0038

Winchester, D. (2017). “A Part of Who I Am”: Material Objects as “Plot Devices” in the Formation of Religious Selves. Journal for the Scientific Study of Religion, 56(1), 83–103. https://doi.org/10.1111/jssr.12318

Winchester, D., & Guhin, J. (2019). Praying “Straight from the Heart”: Evangelical sincerity and the normative frames of culture in action. Poetics, 72, 32–42. https://doi.org/10.1016/j.poetic.2018.10.003

Woodward, S. (2007). Why Women Wear What They Wear. Oxford: Berg.