Photo: Yayoi Kusama Studio
iida and the avant-garde artist Yayoi Kusama have teamed up to transform the mobile phone into a “work of art” that captures both the imagination of art and the wonder of life.
In collaboration with a globally acclaimed artist, iida attempts to transform the mobile phone into a “work of art” that can be“worn” all the time. By elevating the ordinary mobile phone to the realm of an “artwork,” iida is creating a place where the splendor of art and life’s sense of wonder can be shared with many more people. The first project was carried out with Yayoi Kusama, an avant-garde artist who represents Japan. Kusama has long created unique artworks with polka dot motifs and intense colors that dazzle her patrons. She has an established audience all over the world for her numerous artworks that defy particular genres, such as sculptures, paintings, and even novels. Her work is internationally acclaimed today: for example, a net painting—“No.2” (1959)—from her early work broke the 5 million-dollar mark at an art auction in the U.S. After many obstacles were overcome during the creative process and an unimaginable amount of time and effort were spent (for an ordinary mobile phone), Kusama’s three artworks—based on originals with a mobile phone theme—were finally commercialized. By using intricate handwork and high-level print techniques rarely used before, Kusama realized a mobile phone that possesses the quality and presence of an “artwork.”
Yayoi Kusama Video Letter
Photo:
Yayoi Kusama Studio
Yayoi Kusama Studio
Yayoi Kusama
Avant-garde artist, novelist. Started to paint using polka dots and nets as motifs at around age ten. Went to the United States in 1957.Established her position as avant-garde artist by creative work and original activity. Returned to Japan in 1973. While continuing to produce and show art works, Kusama issued a number of novels and anthologies. Awards received include: the Tenth Literary Award for New Writers from the monthly magazine Yasei Jidai in 1983 (The novel “The Hustlers Grotto of Christopher Street”), Foreign-Minister’s Commendations, 2000, the Asahi Prize, 2001, Arts et Lettres (Officier), and the Nagano Governor Prize (for the contribution in encouragement of art and culture) in 2003, the 2006 National Lifetime Achievement Awards and the Order of the Rising Sun, and The Praemium Imperiale -Painting- in 2006. The documentary “NEAR EQUAL KUSAMA YAYOI, I Adore Myself”, shooting Kusama for one and half year showed in 2008. Yoyoi Kusama Official Site
Avant-garde artist, novelist. Started to paint using polka dots and nets as motifs at around age ten. Went to the United States in 1957.Established her position as avant-garde artist by creative work and original activity. Returned to Japan in 1973. While continuing to produce and show art works, Kusama issued a number of novels and anthologies. Awards received include: the Tenth Literary Award for New Writers from the monthly magazine Yasei Jidai in 1983 (The novel “The Hustlers Grotto of Christopher Street”), Foreign-Minister’s Commendations, 2000, the Asahi Prize, 2001, Arts et Lettres (Officier), and the Nagano Governor Prize (for the contribution in encouragement of art and culture) in 2003, the 2006 National Lifetime Achievement Awards and the Order of the Rising Sun, and The Praemium Imperiale -Painting- in 2006. The documentary “NEAR EQUAL KUSAMA YAYOI, I Adore Myself”, shooting Kusama for one and half year showed in 2008. Yoyoi Kusama Official Site
The “iida” mobile phone has been integrated with Kusama’s avant-garde art.
Our sensibility in this life reverberates through the mystery of the universe.
At this moment, our whole body’s extraordinary development is realized by the
“iida” mobile phone.
With a great aspiration of humankind drawn into the world, the “iida” mobile phone
expands all our philosophies as large as a mountain.
This strange, joyout moment.
I adore it.
I love the “iida” mobile phone deeply.
Yayoi Kusama