University at Buffalo - The State University of New York
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Identity and Brand

Our Name

A single, unified identity and language will help propel our university forward. And with a common nomenclature and hierarchy, we can deliver the brand clearly and compellingly.

In running copy, “University at Buffalo” should always be used in the first reference. In all subsequent references, “UB” is appropriate.

Official Legal Name:

State University of New York at Buffalo

This name should be used on legal documents such as contracts, diplomas, formal agreements and proposals.

Formal Academic Name:

University at Buffalo

Informal Academic Name:

UB

Formal Academic Name with State University of New York (SUNY) Modifier:

University at Buffalo, The State University of New York

There are no other approved names for the university. The use of “SUNY-Buffalo” and other versions of the official names are not permitted.

Related

Brand Extensions
4/12/16

These core entities directly support UB’s mission, all tying closely to our master brand.

Unit Identity
4/12/16

In line with our brand hierarchy, there is a system for choosing an appropriate mark.

Usage
4/12/16

Turn here for guidance on UB names and lockups, and best practices for taglines and citations.

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Buffalo New York 14260-4000

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